How do you plan for capacity when you make a free offer to 300 million people? -
On November 23, the marketing department at Dr. Pepper discovered they had not planned well enough as consumers flocked to their website to access a coupon for a free 20-ounce Dr. Pepper.
The inability of the company's website to keep up with the demand, crashed the site and disappointed their customers (see comments on Twitter). Inadequate infrastructure turned what should have been a marketing coup into a PR nightmare.
The lesson here is an important one, as companies look to create innovative promotions to drive traffic to their website - Marketing and IT must work hand in hand to create a plan to insure adequate capacity is available to support even the most successful promotion.
Relying on cloud computing instead of a traditional data center to manage the potential load is an alternative smart IT managers are considering. Why? Because virtual servers provide capacity just when you need it most.
On November 23, the marketing department at Dr. Pepper discovered they had not planned well enough as consumers flocked to their website to access a coupon for a free 20-ounce Dr. Pepper.
The inability of the company's website to keep up with the demand, crashed the site and disappointed their customers (see comments on Twitter). Inadequate infrastructure turned what should have been a marketing coup into a PR nightmare.
The lesson here is an important one, as companies look to create innovative promotions to drive traffic to their website - Marketing and IT must work hand in hand to create a plan to insure adequate capacity is available to support even the most successful promotion.
Relying on cloud computing instead of a traditional data center to manage the potential load is an alternative smart IT managers are considering. Why? Because virtual servers provide capacity just when you need it most.
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