Cyber Black Friday Shopping & the Cloud
Monday, November 23, 2009 by Alicia Gaba
Cyber Black Friday is right around the corner - the infamous day that gives those of us who hate long lines and packed malls a much better alternative - online shopping exclusives. 
Online shopping should give buyers the ease and convenience they're looking for, but in the wake of a huge rush of traffic, sometimes it just doesn't work that way (just like when you're out in the brick and mortar shops).  Why?  Because even today many e-commerce sites aren't built with hosting in place that allows for the site to expand and scale based on the amount of traffic coming to the site.  The advantage of cloud computing is that websites are able to scale on demand, depending on the amoung of traffic it is experiencing, and they pay for that increase in infrastructure as they go.  So for instance, they only pay for the spikes as they happen, rather than all year long like with traditional hosting solutions.  

A couple tips for e-commerce sites on Cyber Black Friday from BlueLock:

- Take an inventory of the amount of traffic increases you've seen in past years on Cyber Black Friday.  Are you paying for the infrastructure necessary to handle that spike all year long? If so, its time to switch to the cloud.

- If you're an e-commerce site, you most likely need to be PCI compliant with whichever hosting solution you choose.  Did you hesitate to realize the benefits of cloud computing because PCI compliance wasn't available?  Look at your options again.  BlueLock has many clients in our secured PCI compliant cloud.

Cloud computing continues to gain popularity, and with that more options, advances and opportunities will arise.  E-commerce sites are prime targets for cloud computing simply because they will see immediate benefit from switching to the cloud due to the peaks and valleys they see each year around the holidays.  What company wouldn't want to save all excess IT costs to put towards something else that will increase their bottom line?

Now to the shopper's bottom line...

CyberBlackFriday.com already has exclusive Black Friday coupons available and hundreds more will go live on November 27th.

Tips for shopping on Cyber Black Friday from cyberblackfriday.com:

    * Some brick and mortar stores will have exclusive online only specials not available in stores.

    * The US has three different time zones, each an hour apart. If an online store also has brick and mortar stores, the online store will usually operate in the time zone of the company's headquarters. Depending on where you are, an online store's 12:01AM may arrive early or late.

    * You could stay up late to wait for Cyber Black Friday specials to go live but instead enjoy time with your family, wake up early on Friday and get all your Christmas shopping done from your computer.

    * Shopping early ensures getting items in stock and free shipping with guaranteed Christmas delivery.
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